 Pro-Active Ranking™
As the name suggests, this approach contrasts with the usual passive approach to web site ranking, but rather involves designing a website from the ground up to perform in terms of search engine ranking.
Many factors come into play for search engine optimization, some are visible to end users in the content of a website, some are integral with the organisation of the site such as link architecture, others are contained in the coding of the pages and still more are external to the site such as networks of links resolving to parts of the site.
Pro-active ranking takes all these factors and integrates them into the design of a site from the outset, taking full advantage in all cases. As the internet is a constantly changing, dynamic medium, it's also essential to provide the means to respond to changes in a flexible and intelligent way, and this is the core feature of Pro-active ranking.
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