Posts Tagged email marketing
Email marketing works!!
Posted by Steve in News, SEO, email marketing on February 2, 2010
Email marketing works for a variety of reasons…
* It allows targeting
* It is data driven
* It provides accurate statistics and reports
* It drives direct sales
* It builds relationships, loyalty and trust
* It supports sales through other channels
ibexmail supports database integration, segmentation, autoresponders and various other tricks and techniques that improve targeted communications. Advanced methods generate on-the-fly emails customized down to an individual recipient basis. Read the rest of this entry »
Email marketing analytics for campaign reporting
Posted by Steve in E-commerce, SEO, email marketing on May 15, 2009
Using Google Analytics for email campaign reporting
All good email marketing platforms offer standard post campaign reporting. The most useful statistics being how many were delivered, who opened the email and how many people clicked through to the website.
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